Introduction

At the turn of the twentieth century, The Arts & Crafts Movement tried to reshape the way people thought about making. It challenged the rise of industrial mass production by returning to the slow, deliberate work of the hand and the dignity in labor. In doing so, it help elevated embroidery and other fabric crafts from a domestic pastime to an artistic practice.

This blog is my attempt to step inside that world.

For my fashion history final project, I’m exploring how the Arts & Crafts Movement shaped early twentieth‑century embroidery in its motifs, its materials, its techniques, and the values embedded in every stitch. I’ll be recreating a period embroidery pattern using historically informed methods/materials and, documenting the process as I go. Think of this blog as part research notebook, part process journal, part reflection on what it means to make something slowly in a fast world.

Throughout the blog, you’ll find posts that will update on the piece as I go, then an a essay to go along with each entry. finally at the end I willl share my final reflections and and visual analysis.

My goal isn’t just to explain what Arts & Crafts embroidery was, but to understand what it felt like, what it demanded of the maker, what it revealed about the era, and why it still resonates today.

If you’re interested in fashion history, textile arts, or the stories that live in handmade objects, I’m glad you’re here. Let’s stitch our way into the past together.

© William Morris Gallery, London Borough of Waltham Forest
Photography close up of a red flower.
Black and white photography close up of a flower.

The Arts & Crafts Movement

The Arts & Crafts Movement emerged in late nineteenth century britain as both a critique of industrial modernity and a reimagining of what craftsmanship could mean in everyday life. A philosophy that sought to reunite art with craft, maker with material, and aesthetic pleasure with moral purpose. To understand the movement’s ideals, it is necessary to look at the broader historical picture .

Industrialization had transformed the landscape of western civilization. Factories produced goods at unprecedented speed, but at the cost of the worker’s dignity. As Alan Crawford argues, the movement was fundamentally about “ideas and objects” , a belief that the things people lived with and used should reflect care and human creativity rather than mechanized uniformity. William Morris, its most iconic figure, believed that beauty was a human right and that meaningful work was essential to a fulfilling life.  This philosophy extended into design education. Manuals such as Art in Needlework by Lewis F. Day and Mary Buckle, and the Treatise on Embroidery, emphasized not only technique but the moral and intellectual value of handwork. They encouraged the stitcher to have a deep understanding of the material they work with. May Morris, another prominent figure, insisted that embroidery was an art requiring both imagination and discipline.

At its core, the Arts & Crafts Movement was a call to revalue the handmade. It sought to restore the connection between maker and object resisting the alienation of industrial labor. Though its ideals were not always realized in practice, its philosophy continues to resonate..

Author: Ava Grace

  • Stitching the Vines: Let Go of Perfection

    Stitching the Vines: Let Go of Perfection

    As I begin sewing the vines that frame my handkerchief, one of the most invaluable resources at my side is Decorative Needlework by May Morris. I grew up learning to sew from my mother and grandmother, which puts me in good company with countless women across history.Needlework manuals were widely read, but most women already carried a foundation of inherited knowledge learned at kitchen tables, in parlors, or perched beside an older relative. In that sense, I’m no different.

    But even with that lineage behind me, May Morris became my constant companion. So much so I developed a running philosophy for this project “Ask May”. When in doubt  about stitch direction, thread thickness, or the eternal question of “Is this ugly or am I just tired?”  I turned to her.

    I started the outlining with a mid‑dark green thread, the closest modern match being DMC 937. Most sources recommend using one or two strands for detailing, so I chose two. Immediately, I found myself playing the most stressful game of thread chicken (trying to finish a section before running out of thread). I almost made it to the end without needing a replacement. This proved a problem, because the green came from my heirloom collection, I couldn’t simply buy more. My only option was to find a modern shade.

    While I labeled the closest DMC match, color matching is not an exact science. The modern 937 was brighter, a little more yellow, and to my horror noticeably different. It’s a silly thing to spiral over, but in the moment it felt catastrophic. I was crushed that my work wouldn’t look the way I envisioned. I was mad at myself for not choosing a different green from the start. And yes, I am proud to report that I did not cry in the middle of Michaels… I waited until I got to the car.

    My boyfriend, bless him, tried to cheer me up by reminding me that the project was never going to be perfect anyway. (This did not help.) What did help was his follow‑up: that the piece would be more impressive if I worked with what I had rather than chasing absolute perfection. That comment reminded me of the Morris family motto: “Si Je Puis” which translates to “If I can,” or “As best I can.”  It’s a simple phrase, but Si Je Puis doesn’t promise flawlessness; it promises effort. It acknowledges the limits of the maker and insists that “perfect” lies in doing what you can with what you have. William Morris and his circle never pretended that handwork could rival the mechanical precision of a machine. In fact, they argued the opposite: that the small irregularities in the work were what made it meaningful. Perfectionism, on the other hand, demands the impossible. It tells you that a single mismatched thread color ruins the whole piece. It convinces you that a mistake is a failure and whispers that if you can’t do something flawlessly, you shouldn’t do it at all. Si Je Puis is the antidote to that voice. It gives permission to try and adapt, to be a craftsperson rather than a machine.

    Once I let myself breathe, I came up with the next‑best solution. I took one skein that was too dark and one that was too light, twisted them together, and let the eye blend them into something close to the original shade. I think it worked. I’m hyper‑aware of the difference, and I suspect the people in my life when asked if it’s noticeable are too scared to tell me otherwise. But whether the transition is seamless or not, I’ve decided to let it stand as an honest reflection of my craftsmanship. Accepting imperfection is easier said than done, But the Arts & Crafts Movement wasn’t about flawless replication. It was about the visible presence of the maker, the small irregularities that prove a human being was here.

  • Choosing a Pattern

    Choosing a Pattern

    My first instinct was to imitate the work of William Morris and the women in his family Jane, May, and Jenny Morris, whose embroidery helped define the movement’s aesthetic. Their designs are lush, intricate, and deeply tempting. But I am an amateur embroideress with a ten‑week deadline, not a Morris daughter with a lifetime of practice and a workshop at my disposal.

    So I turned to A Treatise on Art Needlework and the publications of the Royal School of Art Needlework for guidance. While searching I was also researching books and articles that didn’t necessarily offer patterns but discussed the theory and ideas circulating around needlework at the time. “Embroidery or The Craft of The Needle” by W.G. Paulson Townsend, originally published in 1907 had one passage in particular shifted my approach:

    “The embroideress is continually being called upon to adapt or modify the designs she embroiders… she will find plenty of scope for her individuality and taste in planning and adapting design.”

    In other words: the Arts & Crafts Movement valued originality, not replication. The goal wasn’t to copy a design perfectly but to imbue it with the maker’s own sensibility. That realization freed me from the pressure of producing an exact historical replica and allowed me to create something historically informed yet personal. All the same I still needed a jumping off point.

    I eventually chose a pattern from Designs for Needlework by Liberty & Co., preserved in the Lila M. O’Neale Collection at the University of California. Pattern No. 221 became my base. I tweaked it, adding botanical motifs inspired by other pages in the booklet, carving out a place for my initials, and sketching out variations. The original design was meant to be worked in a single color, but as I considered how to make the piece feel like mine, I kept glancing at the bouquet of spring flowers on my desk. Their colors brightened my dorm room and brought me such joy that I wanted to make my work a celebration of their natural beauty. So I experimented with color combinations until I found one that felt right: joyful, organic, and following the movement’s preference for solid, block shading.

    With the design finalized, I turned to the tools

    Hoop

    I can, in good faith, use a modern wooden tambour hoop for this project. According to the Embroiderers’ Guild of America, the basic construction of these hoops has remained unchanged since the eighteenth century.

    Needles

    Similar to the hoop, the basic eye‑hole needle has existed since the Gravettian period (31,000–20,000 BCE), and its design has barely changed. Furthermore during the industrial revolution sewing needles were rolled in asbestos powder to stop them from rusting so perhaps it’s best to stick with the modern.

    Threads

    This is where things get complicated. My grandmother passed down a box of embroidery floss that had been added to by her mother and aunt. Meaning some of the floss dates back to the 1910s–1930s, easily identifiable by their visible age and by my great‑grandmother’s impeccable record‑keeping. A few skeins are labeled “RICHSC,” shorthand for the Richardson Silk Company, which merged with the Heminway Silk Company in 1925. Other big names pop up like the Clark Thread co. The American Thread Co. and of course the tried and true DMC. Honestly it was exciting to sort and research them. These threads are tiny time capsules.

    Unfortunately, they are also hideous. The oldest colors range from bruise purple to baby‑puke green, likely the reason they’ve remained untouched for decades. Still, I managed to find enough older floss that only 30% of the design will be done in modern thread, which I’m counting as a succses. Most of them failed the pull test (true to its name a method for testing the strength of old thread by yanking on it) and if I was making this item for daily use I would switch to stronger thread but a project like this is realistic the only time the thread could be used. It just means I need to take extra precautions when washing and ironing it.


    the Arts & Crafts Movement was about reclaiming the dignity of handwork in an industrial age. It championed slowness, intentionality, and the idea that beauty should be accessible in everyday objects. It also rejected mass‑produced uniformity in favor of the visible presence of the maker’s hand. In preparing this project I’ve found myself reenacting the very principles the movement held dear. Next comes the stitching itself, the slow, meditative work that transforms a pattern into something living. But for now, the groundwork is laid. 

  • The craft Debate

    The craft Debate

    What makes something art? It’s the question that refuses to die, haunting museums, classrooms, and dinner‑party conversations alike. And because one can agree on what is or isn’t art perhaps it’s more apt to say it’s a question that haunts the whole world. The usual distinction goes something like this: art is personal expression, emotional, conceptual, valuable; craft is technical skill, functional, decorative, and somehow lesser. But this nice tidy binary collapses the moment you look deeper.

    For much of Western history, artists and craftsmen were the same people. They belonged to different guilds which all trained in their specialized trades such as ceramics, glass blowing, textiles, metalwork and carpentry. The idea of the artist as a lone visionary genius is a relatively recent invention. As Amara Desai argues in Art vs. Craft: A False Hierarchy?, it wasn’t until the Renaissance that the “artist” emerged as a singular, elevated figure. By the nineteenth century, academic institutions had cemented a hierarchy that privileged painting and sculpture above all else. Once those two media became associated with spirituality, intellect, and transcendent personal expression, everything else was relegated to the category of “mere decoration.”

    So art became painting and sculpture. Craft became everything else. And yet… that definition satisfies no one. We’re back where we started. 

    What makes something art? Don’t have an answer for that yet? Don’t worry because no one truly does. 

    Even dictionaries can’t agree. Merriam-Webster has six separate definitions for art including: “the conscious use of skill and creative imagination especially in the production of aesthetic objects” (So art is a skill?) The English Cambridge dictionary defines art as “the making of objects, images, music, etc. that are beautiful or that express feelings” (so art has to be beautiful or express feeling?) The Oxford Advanced Learner’s Dictionary offers “the use of the imagination to express ideas or feelings, particularly in painting, drawing or sculpture” (so art requires imagination?) And my personal favorite wiktionary.com says art is “The conscious production or arrangement of sounds, colours, forms, movements, or other elements in a manner that affects the senses and emotions, usually specifically the production of the beautiful in a graphic or plastic medium.” which is so broad and vague it can be stretched to include all human activity. There is a position to be argued that art is so personal and simultaneously so public that it remains indefinable, but I digress. 

    And If no one knows what art is, how can we possibly decide what it isn’t? Yet if the definition of art is unstable, the definition of craft has been aggressively stabilized, Craft is rarely treated as a subset of art; it’s treated as a rung below it. The implication is that craft lacks the creativity, imagination, emotion, and beauty supposedly inherent to art. Elizabeth Wolfe, in Arts versus Crafts: Challenging Notions of Worthy Creations, notes how the language of “fine art” implies mastery and genius, while craft is framed as accessible, common, even childish. “Anyone can make a craft,” she writes, “but only a genius can produce art.” Put simply, Craft is framed as lesser, because someone decided it should be. But who gets to decide what is or isn’t moving? What counts as mastery? Why is technical skill revered in oil painting but dismissed in weaving or metalwork? A large factor for this superficial divide lies in who is doing the making. Many crafts like textiles, pottery, embroidery, quilting, sewing, beadwork etc. have long been associated with “women’s work.” Anthea Callen addresses this in her Sexual Division of Labour in the Arts and Crafts Movement: the devaluation of craft is inseparable from the devaluation of women’s labor. When men carved marble, it was art. When women carved wood, it was hobbyism. When men painted tapestries, it was genius. When women embroidered them, it was domesticity. Rosie Parker put it bluntly in Spare Rib (1975):

    “The same characteristics were ascribed to both women and embroidery; they were seen as mindless, decorative and delicate – like the icing on the cake, good to look at, adding taste and status, but devoid of significant content.”

    For this blog, embroidery is the most revealing example of the art/craft divide’s absurdity. With many textiles, one can at least gesture toward function: a quilt keeps you warm, a garment covers the body, a rug cushions the floor. But embroidery? It is not structural. It is not functional. It exists purely to be looked at. If anything should qualify as “art” under the fine‑art world’s own criteria (beauty, expression, imagination, uselessness) it is embroidery and yet this art has been persistently dismissed as frivolous, decorative, pastime. The inconsistency is glaring.

    So where does this leave us? The arts vs. crafts debate is less a philosophical question than a cultural construction one shaped by gender, class, industrialization, and shifting ideas about labor and expression. The Arts & Crafts Movement itself emerged as a rebellion against industrial mass production, but it also exposed the contradictions of a society that romanticized handwork while devaluing the people who performed it.

    As I begin this project. I’m interested in how these debates still continue today. What does it mean to treat embroidery as an art form? What happens when we refuse the hierarchy altogether?

    Maybe the question isn’t what makes something art.
    Maybe the better question is why we ever needed the distinction in the first place.

  • Finding the canvas

    Finding the canvas

    Before I could put a single stitch into cloth, I had to answer a deceptively simple question: what exactly am I going to embroider? The Arts & Crafts Movement left behind a vast archive of patterns, and motifs, but the practical reality of recreating a piece from the early twentieth century begins with something far more mundane: finding a pattern that I can actually transfer onto fabric.

    By the late 1800s, pre‑stamped fabrics and iron‑on transfers were widely available. In theory, I could have hunted down an original pre‑printed square of linen or cotton from the period. In practice, the chances of finding a 100‑plus‑year‑old transfer in good condition tucked behind a stack of Depression glass in my local antique shops are…slim to say the least. So I turned to a method with a much longer history: pouncing.

    “Prick and pounce” is a transfer technique that predates the Arts & Crafts Movement by centuries. First you draw up your pattern, prick tiny holes along the lines of a paper pattern, lay it on your fabric, and dust it with chalk or pouncing  powder. The pigment falls through the holes, leaving a connect-the-dots outline of the design. It’s painfully slow but dependable for good results.

    But before I could pounce anything, I had to decide what I was embroidering on. The movement embraced everything from book covers to table linens, but for the sake of time, materials, and my own sanity, I settled on a decorative handkerchief. It’s small enough to complete in ten weeks, historically appropriate, and has a long history as fashion accessories. While the handkerchief I found in an antique shop isn’t from 1900, its lightweight cotton construction is similar to period examples and frankly, even if I had found a blank square from the era, there’s no guarantee it would still be strong enough to stitch into. With that I can move forward to the next step

  • here you will find all the entries in order!

    • Finding the canvas

      Finding the canvas

      Before I could put a single stitch into cloth, I had to answer a deceptively simple question: what exactly am I going to embroider? The Arts & Crafts Movement left behind a vast archive of patterns, and motifs, but the practical reality of recreating a piece from the early twentieth century begins with something far…


    • The craft Debate

      The craft Debate

      What makes something art? It’s the question that refuses to die, haunting museums, classrooms, and dinner‑party conversations alike. And because one can agree on what is or isn’t art perhaps it’s more apt to say it’s a question that haunts the whole world. The usual distinction goes something like this: art is personal expression, emotional,…


    • Choosing a Pattern

      Choosing a Pattern

      My first instinct was to imitate the work of William Morris and the women in his family Jane, May, and Jenny Morris, whose embroidery helped define the movement’s aesthetic. Their designs are lush, intricate, and deeply tempting. But I am an amateur embroideress with a ten‑week deadline, not a Morris daughter with a lifetime of…


    • Stitching the Vines: Let Go of Perfection

      Stitching the Vines: Let Go of Perfection

      Close shot of stained glass in window with William Morris motto ‘Si je puis’ at Red House


    • Fashion History

      Fashion History

      Embroidery has long been intertwined with the history of dress and gender. In early modern Europe, needlework functioned as a marker of refinement and social status. As Jennifer Van Horn demonstrates, embroidered samplers and textiles acted as social documents, evidence of a woman’s discipline, gentility, and place within the household economy.¹  By the nineteenth century,…


    • Working the Leaves: Slowing Down

      Working the Leaves: Slowing Down

      The leaves were the first section I tackled after the vines, and they immediately pushed me out of my comfort zone. I worked them in a lighter modern green (collateral damage from the Great Michaels Thread‑Matching Meltdown) and used two stitches: satin stitch for the vine leaves and chain stitch for the flower sepals. The…


    • Who Shaped the Movement

      Who Shaped the Movement

      The Arts & Crafts Movement was shaped by a constellation of designers, thinkers, and (shocker) artists and craftsmen whose works redefined the relationship between art and everyday life. While William Morris remains its most recognizable figure, the movement’s richness lies in its collaborative nature. Morris articulated the movement’s foundational ideals: the unity of art and…


    • Petals: Something Blue

      Petals: Something Blue

      For the petals, I outlined each flower in a dark blue and filled them with a medium blue satin stitch. The choice wasn’t purely aesthetic. I picked blue because I was missing home specifically, the bluebonnets I didn’t get to see this year. The flowers in my pattern look more like hydrangeas, but the bluebonnet…


    • The Politics of Craft in an Industrial Age

      This Movement was born from political tensions as much as aesthetic ones. It emerged in response to industrialization, gender inequality, class stratification, and the shifting boundaries of labor. To understand the movement’s politics is to understand why craft mattered (and why it still matters) as a site of social critique. Industrialization transformed production, separating workers…


    • The Middle Outline: Stitching by Sunlight

      The middle outline uses the same thread as the vines, keeping the design visually cohesive. But what stands out to me more than the thread is the rhythm I fell into while working it. Without meaning to, I ended up keeping to a historically appropriate schedule. I only stitched during the day partly because I…


    • The Middle Motif: Sentimentality

      The middle motif, especially the leaves, proved unexpectedly difficult. Unlike the diagonal leaves along the vines, these had to be stitched parallel to the warp of the fabric. If I wasn’t careful, the thread would pull the weft downward, making the holes more pronounced and the stitches look shorter. It required precision, patience, and a…


    • Stones and Glass Houses

      The Arts & Crafts Movement is often remembered as a noble rebellion against industrialization, a celebration of the handmade, the beautiful, and the morally pure. But beneath its idealism lay contradictions that complicate its legacy. To engage honestly with the movement is to acknowledge both its achievements and hypocrisies, recognize that its internal tensions mirror…


    • Visual Analysis & Tactile Knowledge

      Embroidery is a visual art, but it is also a tactile one. To analyze embroidery patterns is to engage with line, color, and composition, but to stitch it is to learn through touch, repetition, and embodied experience. This duality is central to understanding both the movement and my own project. Visually, Arts & Crafts embroidery…